After a project reaches 10,000 supporters, it qualifies to be considered as a potential LEGO set and enters the "LEGO Review Stage." During this stage, we decide whether or not to produce a fan-submitted project based on criteria related to brand values, licensing, business case, and model design.
How do we decide what sets to make in the LEGO Review?
During the LEGO Review, we take your vote and the information from the brief support survey into consideration. This contributes to the Review Board’s analysis of a project’s potential as a LEGO set. The LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on CUUSOO projects.
The LEGO Review Board composed of LEGO set designers, marketing and business representatives, and other relevant team members across the LEGO Group examines each qualified project. They evaluate concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand.
Every potential LEGO product, including those developed internally, goes through a process like this and must meet the same standards. The amount of time this takes varies due to all the factors involved, however, know that every project must be fully evaluated before we make a decision about its viability as a set.
The LEGO Review Happens Three Times Each Year
The LEGO Review happens on a recurring schedule, three times each year. While the Review originally happend quarterly, the shift aligns reviews with the rest of the LEGO Group’s internal processes in a way that allows us to release results more regularly. Deadlines for projects to qualify are on a rolling basis in early May (First Review), September (Second Review), and January (Third Review) each year.
How long does each Review take before results are announced?
Our goal is to deliver results for qualified projects from the previous period as (or soon after) each new period begins. For example, results from the First Review period are targeted for September, Second Review results for January, etc.
How long does it take for us to release a set once it passes review?
If a project passes the LEGO review it will then enter the Product Stage, and begin production to become a product. At that point, it could take 6-9 months or more for us to design the final set, box, building instructions, produce it in the factory, ship the sets to distribution centers around the world, and make them available for you to buy.
What is the current status of projects in review?
Projects in each review period are considered in batches, so we announce the results for each project simultaneously. Timeframes for each review can vary, and we share the news for each review once the process is complete. Here’s a snapshot of all of the projects that have achieved 10,000 supporters and are awaiting a review decision:
Where can I find results from past LEGO Reviews?
Complete information about each LEGO Review is shared on our blog. Here are the results of the past Review periods:
- Fall 2013 Review
- Winter 2012, Spring, and Summer 2013 Reviews
- Fall 2012 Review
- Summer 2012 Review
- LEGO Minecraft
Further Reading on the LEGO Review
For more information on the LEGO Review process, check out these three blog post articles. Note that some information within could be outdated (for example, reviews are no longer quarterly) as they were written in early 2012 when the process began: